Sales Pitches Are All Bark And No Bite Welcome back to User Experience Land! On our second tour of the internet amusement park, we will be visiting the Funfair where promises of allurement and quality excitement are made! Will these promises be delivered? Let's find out! Fortune Teller Meets Misfortune Tour Guide: For the low price of just 20 Funfair tokens, our Fortune Teller will predict your future! You won't get this kind of fortune telling anywhere! Just step right into this tent and for an additional 10 tokens, gaze into the crystal ball and see your future for yourself! Not convinced? Famous celebrities have had their fortune told by the Fortune Teller! Wait where are you going? Trust us! User Experience: Sound a bit salesy? Implicitly demanding trust by pitching sales-copy in your articles repels readers. Focus on building credibility and trust through invaluable content that's packed with useful information and gets right to the point. Trust builds loyalty, which in turn gets the sales bite. Teased At the Sideshow Tour Guide: See the Amazing Strong Man and see him lift 2 tons of heavy steel! Thank you for your 10 tokens, step right in this tent to see the Amazing Strong Man! ... Now that you've paid your tokens, here is what was promised
a picture of a strong man lifting weights
If you would like to see the Amazing Strong Man in person, go to the address shown in the picture. Sorry! No Refunds! User Experience: What a tease! Your article should ALWAYS deliver on its promise, without promotional content and not contain a teaser link or phrase that requires a reader to click away or reference another source in order to receive the full benefit of the article. Build up YOUR credibility by being the original source! Big Prize Darts and Hitting the Bullseye! Tour Guide: Step right up, step right up! Try your hand at target shooting to hit the bullseye to win the prize: the giant panda! We have a shooter! Now, what you want to do is make sure you have the dart between your thumb and forefinger, loosen up your wrist and get a good look at your target. Next, make sure your arm is not too tight against your body and in a nice smooth arc, let your eyes do the work and throw that dart where your eyes lead you. Ready? Go! Great job - you got the biggest prize of all! Make sure you come back again! User Experience: This is the ultimate user experience! Offering a solution in an informative manner, this expert dart thrower provided informative tips to hit the bullseye dead-on! No sales-pitch, no teasing, just straightforward information and delivered exactly what was promised! Informative Content Builds Trust Always concentrate on your reader. In article writing, this entails providing informative and relevant value to your targeted audience. Meeting your audience's needs builds trust, which in turn builds loyalty. Did you miss the first trip to User Experience Land? Click here to learn how to rock n' roll with quality linking! Visit this post online and share how you deliver informative content with your readers in the Comments section! |
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