|  Don't Be Left in Your Competitor's Dust
Navigating the ins and outs of article writing and content marketing can be difficult for anyone. There's the task of finding your audience and maintaining their attention, which can be like trying to hold onto a live fish with your bare hands. Then again, there's also the confusing optimization tactics that are touch and go - some will work and some have the potential to damage everything you've attempted to gain. How's an Expert Author to keep up? Get a leg up on your niche and stay at the top by maintaining your online presence with these helpful tips: - Be Smart - Avoid the "get rich quick" schemes and tactics that attempt to "game" search engines or advocate paying for views, likes, comments or instant traffic. Build exposure with quality service, products, and content by targeting user experience. It takes time, but as they say, "Rome wasn't built in a day." Strive to build a quality reputation and be smart about the routes you take in your journey.
- Expert Authority - Along with building exposure for your business or organization, become a credible and competent source within your niche. Making strong connections and being engaged in the community via social media and networking is very important. If you share your quality insights and advice with others, then they will do the same! Not only do you raise the bar in your niche, your authority draws readers and publishers because you're an authentic source with unique value.
- Branch Out - In order to embrace the full experience of your niche, get out of your comfort zone and branch out. Applying diversified channels will help you build a solid online brand presence. Make the most out of every idea through trial and error and discover something entirely new that you can use and toy with. There are fresh and innovative ideas being created constantly. Try different things and branch out to get a little taste of up-and-coming strategies.
- Combination of Trends - Rather than change direction in your niche when you see a shift toward social media or mobile marketing, embrace it! Create synergy between them and avoid abandoning one or the other. Use structured data, content marketing, conversion optimization, and even weblog analysis to keep up with the trends and combine forces in your strategy.
- Think BIG - It's easy to get so focused on the trees that you forget the forest. It's time to stop thinking small about the same old strategies that you have been using. Look at the big picture - see the forest - and avoid sticking to the small details. Consider the next step in making your platform bigger: how can you create original content that's better than ever and how can you maintain your efforts at a higher level? Before you hesitate, give yourself a chance to do amazing things by pushing yourself to exceed your own expectations.
- Showcase Coverage - It's crucial to have a blog or press room on your website as it provides a source for updated content. Put yourself in your readers' shoes and look at your site: Is there a healthy dose of fresh content each week or is it all clumped together in bursts? If your audience sees that you have nothing new to add this week, then they're unlikely to return.
- Get Help - As they say, "two heads are always better than one!" You may be the most knowledgeable expert in your niche, but imagine if there were 2 of you! Seek another knowledge leader in your niche - ask questions and learn a new strategy to grow. It's okay to ask for help, whether it be from another expert or paying for tools and services that can make your organization thrive.
Article writing, content marketing, and optimization are becoming more and more complex. With a more targeted focus on authorship, quality content, and NEW content, there's a massive shift on the Internet to become "answer engines." Become the leading source for readers in your niche by getting ahead of the game and staying there using the above tips. Comments or questions? Click here to visit this post online and share you feedback! |
To Your Article Writing Success & Passion!
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