Two days ago I wrote to you about my story and it wasn't exactly what you call a pretty one.
Today I want to share with you the best piece of advice I ever received from one of my mentors.
It is a concept that has transformed not only my business but also my life.
"Passion isn't enough to make you RICH"
That isn't the advice but you will see it's importance in a minute.
Now a days I mentor people who ask me for help and put them on the right track.
I see a common trend in every single person that I talk with.
They are hungry, determined and willing to whatever it takes to get to the top but they need GUIDANCE.
So going back to what my mentor showed me...
There are two types of marketers.
Marketer A: he as a big list of email subscribers.
You can find marketer "A" in every major industry people spend money.
He is consistently sending out email promotions for different products.
His only goal is to make money.
He doesn't really care what he promotes or to who he promotes it as long as he makes money.
The word tribe doesn't even resonate with him.
He has to be constantly replacing his subscribers as soon as he hits send because he doesn't deliver any real value.
He doesn't care about value or customers because he's making money with little effort.
Marketer B: He has a much smaller list.
He cares about the people on his email list. (His TRIBE)
He focuses his efforts on figuring out what they want and then he gives it to them.
He sharpens his axe before chopping down the tree.
He's not a "throw shit against the wall and hope something sticks" kind of guy.
He as a long term vision for his business and everything he does is for the benefit of his tribe.
He won't promote anything he can't attach his name to.
He knows that if he burns the trust of his tribe just once it's game over.
People buy from him because they trust him.
He is a person with integrity.
His email list always outperforms Marketer "A" because he has a strong bond with the people on his list.
The advice: You have to become massively valuable to your TRIBE.
Marketer "A" doesn't really have a real business because he always has to be replacing his leads.
He won't have a business 5 years from now and his income stream can dry up any time.
He is making a lot of money but it's not a smart business strategy.
People don't trust him and his name will eventually be tarnished by burning people's trust.
Marketer B is building a REAL business.
He is creating long term customers that will buy from him over and over again.
As long as he continues to add value to their lives he will never struggle for money.
Now if you are thinking "Esteban, I have no skills and I'm not very valuable".
Neither did I.
Here's the kicker!
You don't have to like what you're doing, but you must do what you know is necessary.
Some of the most successful people didn't like learning are the skills to become most valuable to their tribe.
BUT
They know that if you want to help people and stand out from the crowd it requires to do things normal people don't do.
For example, when I first started shooting videos, it made me really uncomfortable.
Once I realized people actually enjoyed my videos and got value from them I started loving them.
Funny how this works huh?
Once you start the habit of doing something it's uncomfortable.
The more you do something the easier and more fun it becomes to do it.
So here's my best advice for you my friend:
Start putting in the effort to learn some of the skills below.
Regardless if you're in network marketing, fitness or any other niche you need to become valuable to people if you plan on being in business right now or five years from now.
The skills you can learn are:
- Email list building
- Traffic generation
- Email marketing
- Content creation
Those are the for most valuable skills you can learn for internet marketing.
People who invest in their education and spend their time learning and applying are those who I am willing to bet money on.
It's pretty simple...
If you want to become successful you must become valuable to other people.
Money is simply an exchange of value.
I don't care what the Guru's told you.
All the hacks, tricks and secret loopholes in the internet can't replace adding value to someone else.
When you give value it's like the person charging up their credit card.
You're the creditor and at some point that person will feel the need to pay back their debt to you.
Maybe not right now or the next month.
It could be in six months or one year from you.
So the lesson today is to learn skills in order to become valuable to others.
This will allow you to create the lifestyle you want.
Be prepared because you won't learn this overnight but if you stay consistent you will become an expert when you less expect it.
I'm still learning and will be a student forever.
Success isn't a push button deal, it requires time, effort and consistency.
The more effort you put in the more results you will get.
Now tomorrow I'm going to share with you "My Childhood Role Model" and why he is important to your success.
Esteban "The Story Teller" Gomez
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