Does it kind of remind you of watching a
good TV show like Son's of Anarchy
and you are thinking to yourself…
"Are they going to kill Clay or let him live?"
This isn't by accident, I write the emails
so they leave you wanting more.
When you write emails for your TRIBE
they look forward to your next ones.
I let people into my life, I let them see my
family, what I'm about, what's going on on
a daily basis and I share tips that will help
them get results in advance.
You can do this too and I will show you how
simple it is.
I'm going to teach you how I setup my emails
to reel people but first I need to show you how
to structure your "irresistible offer".
Without the irresistible offer you are
leaving most of the money on the table.
This process can be applied in any niche
and be used for your own offers or affiliate
products.
I will TRY to keep this email shorter and
simplify things as much as possible.
This is the very difference between succeeding
with a small list or failing like most marketers.
Your competition is lazy and doesn't care about
their customers enough to do these extra steps.
If you apply the same process I've been teaching
you over the last emails they won't know what hit them ;)
How to do email promotions that convert:
Step 1: Send an email as soon as the product goes up for sale.
What you want to create with this is an initial
buzz so that people become interested in it.
However don't over do it so that people don't
feel like you're trying to put the offer down their throat.
Step 2: Offer a bonus for getting the product from you.
Never sell the product, sell the bonus offer.
The rest of the marketers out there are
already selling the offer for you.
You have to point that the product is great
but you have to tell then why the bonus will
make them get better results with it.
You need to make the bonus a product
that goes in line with the offer.
For example: if you are promoting an affiliate
offer then you can compliment it with a traffic
training as a bonus.
Or…
If you are promoting a weight loss program you can
compliment it with a weight loss shake recipe ebook.
They need both of the pieces you are promoting
in order for the puzzle to be complete.
Finally, the bonus needs to be limited by time
and by the amount of people who can get it.
No BS here, if it's limited make it limited.
Don't ever go back on your word because
if you do people will never treat you seriously.
I will tell you the importance of this later.
Does this make sense?
If you're freaking out thinking: "Esteban,
I don't know how to create a product".
I will also cover this in a future email.
Now stick with me ;)
Save these emails and you
will thank me later.
Step 3: Call out the obvious.
People are programmed to distinguish
BS from quality a mile away.
When someone sends us to a sales page
we tend to be skeptical by nature.
You absolutely must call out the obvious
if you want someone to buy from you.
When marketers try to beat around the bush
and not say things straight to the point people
tell to themselves:
Do you think I'm freaking stupid?
When you call out the obvious you
address their biggest concerns and
therefore they drop their guard.
Once they do this they are much
more likely to listen and buy from you.
Do you remember how in yesterday's email
I mentioned how important market research was?
This is why!
If you already know this info you
can look at any product you are
promoting and you will know what
objections people will have.
Step 4: You endorse the product and seller.
Then you build your tribe the people in
that tribe look to you as their trusted advisor.
They expect you to only recommend products
that will help them improve their life.
So when promoting a product it's super important
that you explain to them why this is a good product
and why the person who created it is credible.
Why should they trust this person or product?
Think right now to yourself.
Do you think this when you want to buy something?
You absolutely do!
Make sure that you always explain
the benefits of why this product or
person is better than other options
in the marketplace.
Step 5: Remind them of the bonus
and the deadline.
Most of the people in this industry promote
for 1-2 days max and give up because they
don't see the results they expected.
Your biggest sales come at the end of the promotion.
So you must keep emailing for several days
to build up the buzz and get people interested
in purchasing the product.
"Everyone likes to think about it"
Remember how I mentioned that you had to
limit the time and number of people who get it?
No one likes to lose out!
It's super important that you're ethical and
stick to your word and shutting down the
bonus once the promotion is over.
If you say it's over in 3 days and then
promote the same deal the next week
the people who bought from you will
be upset and won't trust you again.
Step 6: Go hard on the last day.
The last day is the most profitable one.
Email early and let them know it's the
last day to get the product and your bonus.
Remind them why they need this product
and "how it will help them achieve a result".
Remind them of your bonus and that you
are putting it down tonight when the cart closes.
Email in the evening to remind them
there are only 6 hours left.
Email again about 1-2 hours before
the cart closes. (lots of late buyers)
Step 7: Back to delivering value,
It's important that after you do a
promotion that you go back into
delivering lots of value.
Why would someone continue to open
your emails if you try to sell to them
every single day?
It's annoying and fi they don't get any value
from you, they can go find a better option.
You can sell every day but you better bring
enough value like you life depended on it.
Make sure to sequence your promotions
so you have 80% of value and 20% of selling.
Bonus tip: if the offer is evergreen and people
can buy it anytime you need to create a bonus
sequence like I outlined.
You don't offer the bonus as forever.
I've tested leaving the bonus open and only
offering a limited time bonus and less people
buy when you offer the bonus anytime they
want it.
This isn't unethical or mean, it's marketing.
As humans we will always think about
something if we have the option.
Most of the time if we have the time to
think about something we will forget
because we have so much going on
in our personal lives.
If you know the product will help them
achieve their desired result, the it's
your DUTY to sell make them BUY IT.
Selling is only evil when the person is evil ;)
I'm exhausted mentally after writing all of this.
Lol.
I hope you are getting value from this series.
The days of copy/paste marketing are over.
Now if you want to succeed and build a real business
it's all about providing value to your customers.
Esteban "I've exceeded my writing limit" Gomez
P.S. I hope you are taking these emails
seriously and saving them in your computer.
What I just gave you would cost you hundreds
if not thousands of dollars in courses and coaching.
Simply because it works :)
P.P.S. If you go apply this in any niche I can
assure you that you will get amazing results.
Better results than what you can imagine!
Now go take action, produce results and
you can call me on Skype to thank me later.
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