Rabu, 20 Maret 2013

[EzineArticles] Bad Links: What Are Unnatural Links From a Site?

Bad Links: What Are Unnatural
Links From a Site?
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Is Your Website User Friendly or Unnatural?

No matter how you spin it, unnatural links are traffic counterfeiters - they're deceitful, fake, and fail to meet the standards of quality and performance users expect.

As a result, stewards of the Internet are taking massive action against poor quality, unnatural links.

We've covered unnatural links pointing to* a website, but what about unnatural links pointing from a website?

It's important to note that unnatural links don't necessarily refer to your entire website; rather, unnatural links are pages on your website. Examples of unnatural links pointing from a website include the following:

  • Links in blog spam comments
  • Thin, placeholder, or copied content
  • Cookie cutter websites and doorway pages

Ensure your website is working for you and not against you with these 7 unnatural link prevention methods!

Top 7 Unnatural Link Prevention Tips for Links Pointing From Your Website

  1. Monitor and Block Spam: User-generated content in forums, blogs, guestbook pages, etc. can be a blessing and a curse. High-quality interactions, comments, and reviews are always rewarded; however, user-generated content is prone to spam. Eradicate spam using prevention tools (e.g., spam blocking plugins) as well as actively monitor your platform (e.g., review links from guest comments and remove their links if you've found poor quality).
     
  2. Avoid Creating Parked Pages: Parked pages or parked domains lack quality content. Typically, these pages don't have user-oriented content because the parked pages either reserve a domain name, redirect the user, or the registrant's ownership of the page has expired. Superficial use of parked pages to force unnatural page rank by creating several parked pages and then redirecting users to a main website is abhorred. Ensure quality content is on your website, regularly renew your domain registration, or create a plan of action to close out your registration and properly redirect users from former websites.
     
  3. Own Your Website: Free Hosts and Dynamic DNS Providers are prone to spammy content. Even if your pages on these free hosting websites are of the highest caliber, the sheer amount of spam that shares your free host will pull down your rank (and your ability to be searched by users). Users, publishers, and even search engines are more inclined to trust (and reward) website owners who have a vested interest in their website.
     
  4. Consider a User-Oriented Design: From navigation layout to aesthetic appeal, each page on your website (and any links from your website) should target user experience. Invest in the design of your website. Avoid affiliate pages, doorway pages**, and cookie cutter websites that may negatively impact user experience and therefore your page rank.
     
  5. Perpetuate Quality: Content that's thin, derivative, spun, copied and/or even plagiarized offers little to no added value for users. We can't say this enough: Always provide engaging, quality content for the user.
     
  6. Don't Sit on a Hack: If any or all of your pages have been hacked to display spammy content or links by a third party, then take action to fix it right away! Clean up and secure your website to protect your users and your brand.
     
  7. Cease Spamming and Black Hat SEO: If you practice spinning, cloaking, scraping, hiding text, keyword stuffing, egregious redirecting, and other unnatural, deceptive, or manipulative outbound linking, then you're contributing to the creation of pure spam. Stop these toxic methods immediately and begin building a website and platform based on quality measures that target user experience.

What does targeting a great user experience do for you? Better engagement, higher conversions, more exposure, and increased traffic. Use these tips to start building a better quality website. What methods have you found work for you? What toxic website practices have you stumbled into that you'd like to warn fellow Expert Authors about? Click here to share your comments – we'd love to hear from you!

*For more information on unnatural links pointing to a website, click here.
**To discover why doorway pages don't work, click here.

Vanessa, Editorial ManagerTo Your Article Writing Success & Passion!
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Senin, 18 Maret 2013

[EzineArticles] Article Marketing for the Online Entrepreneur

Article Marketing for the Online Entrepreneur EzineArticles.com Logo

Fuzzy Bunny Slippers or Not, It's Hard Work!

Without a doubt, online entrepreneurs represent the largest segment of the EzineArticles family. These individuals are typically flying solo, working out of their home, and promoting some type of product or service solely online. The demographic spectrum runs all the way from the full-time affiliate marketer to the stay-at-home mom selling handmade craft items from her web store.

What's in between is a mind-boggling assortment of diverse and unique entrepreneurs with two things in common: their desire to succeed and their commitment to article writing and marketing as a primary promotional strategy.

For these members, the EzineArticles platform is ideal. It not only drives laser-targeted sales prospects back to their website, it also increases their credibility as an expert and provides exposure that can result in other promotional opportunities ... all from the comfort of their own home. There's no need for an office building, a plethora of office equipment, or fancy business attire. Heck, they don't even need to wear shoes!

If you're one of these folks, then you know there are a lot of advantages to how you do business. You also know that it can be a lot of hard work. Writing articles isn't always easy, nor is analyzing your results and implementing new strategies. In the end, you know that it's all worth it ... you just wish it were a little easier.

That's where a Premium Membership subscription can help. The Premium benefits are a perfect fit for the online entrepreneur and are designed to make your article writing and marketing efforts more effective, more convenient, less time-consuming, and ultimately more successful. Premium benefits include:

  • Expedited Article Review for Faster Publication - That means your articles are out there working for you faster than with a free EzineArticles membership. The sooner somebody finds your article, the sooner you gain a customer!
  • Priority Member Support for Real-Time Response - When it's only you, time is precious. Get the answers you need fast so you can move on to make your business succeed!
  • Call-to-Action Power with 12 Resource Boxes - Chances are good that you're promoting more than 3 products or services. Target your market with precision by customizing your Resource Boxes for each of your offerings.
  • 30 Reader-Targeted Keywords to Amplify Searchability - You probably don't have the time to write hundreds of articles, so each article you write needs to be as effective as possible. With 25 additional keywords, you'll know precisely what your readers are looking for.
  • Scheduled Article Release for Enhanced Exposure - Going on vacation? No worries! With scheduled article release, you'll be able to keep your audience happy with a steady stream of new articles. They'll never know you were gone!
  • Success-Driven Article Performance Reports - We don't call it article writing and marketing efforts for nothing. Writing articles takes effort. Maximize that effort by knowing exactly how your articles are performing with these in-depth article reports.

Combined, these benefits can make your EzineArticles experience easier, faster, and a whole lot more enjoyable. Click here to find out more about what a Premium Membership can do for you.

Are you a solo online entrepreneur? If so, click here to leave a comment and tell us about some of the perks (and problems too!) of working from home.

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Jumat, 15 Maret 2013

[EzineArticles] Book Review Article Template

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Read, Write, and Succeed!

Reading is a fantastic way to improve your knowledge base, enhance your problem solving skills, reduce stress, and even better your writing style.

Finished reading? Expand your portfolio and leverage your credibility by taking a moment to write a book review!

Why Should You Write Book Reviews?

Writing book reviews helps you keep tabs on your niche by being involved in the conversation as well as network with fellow members of your niche. It's also an easy way to build your exposure with your audience as a credible expert.

The Book Review Article Template

  • Introduction: Be clear about what book you are reviewing. State the title and introduce the author. Provide a hook that illustrates what it means to the reader (i.e., "what's in it for me").
     
  • Overview: Warning: May contain spoilers! Give your reader the context of the book by succinctly setting the scene. Describe the book's who, what, where, when, why, and how by providing the reader with context.
     
  • Summary: Provide the main points of the book and tie in a great 1-2 line quote that pulls it all together.
     
  • Assessment: Provide your evaluation of the book.
     
  • Conclusion: Tie up loose ends and succinctly recap the introduction. Discuss any forthcoming books by the author or provide additional information the reader may be interested in pursuing at this juncture (e.g., recommend a related book).

Have you written a book review? Click here to share your tips to let us know how it worked - we'd love to hear from you!

Want more templates like this? Build a huge quality, original article portfolio by taking the guesswork out of writing articles. Click here to download EzineArticles' 52 interactive Article Templates on PDF.

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I began my first website in November of 2006 and by early 2007 I had enough content to start promoting it ... I first learned about article marketing from my site's webhost and their guide to getting traffic to your site. They also recommended EzineArticles as a high-quality article directory ... Some of my original articles still bring traffic to my first website!

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Rabu, 13 Maret 2013

[EzineArticles] Bad Links: What Are Unnatural Links to a Site?

Bad Links:
What Are Unnatural Links to a Site?
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Are the Links to Your Website Sabotaging Your Efforts?

Be smart about your link placement. If you're not, then you risk creating a host of unnatural links that will spoil everything you've attempted to achieve in your article writing and content marketing efforts.

What Are Unnatural Links?

Often hiding under the guise of SEO and "get traffic quick" methods, unnatural links are artificial, deceptive, and manipulative links that point to or from a website. They create a terrible user experience and pollute the Internet. Unnatural links can result in a significant drop in search engine rankings and they're being detected faster and faster.

Examples of unnatural links pointing to a website include the following:

  • Purchasing backlinks and forced link schemes
  • Spamming comments and false reviews (intentional or sabotage)
  • Thin, derivative, spun, or plagiarized articles

Ensure your efforts aren't sabotaged by bearing the following 7 unnatural link prevention tips in mind!

Top 7 Unnatural Link Prevention Tips for Links Pointing to Your Website

  1. Publishing editorial content off your website? Articles, guest posts, forums, press releases, etc. are incredible methods to increase exposure for you and your website. The key is to create meaningful and valuable content that provides a good user experience. Avoid plugging irrelevant, obnoxious keywords in your content (including your titles, anchor text, and Resource Boxes). Provide seamless grammatical structure and flow by publishing quality, original content that best represents your brand.
     
  2. Be consistent with your brand. From your social media pages, to your articles, and to your guest content, create strong brand signals. The stronger the signal, the better your ability to be searched by users.
     
  3. Hiring an SEO Company and/or ghostwriting service? Shop smart! Seek out live examples of their work or services by asking for article portfolios, websites, and more to ensure they're the right fit for you and your brand. It doesn't stop there! Once hired, ensure they don't puke your links across the Internet! Discuss the strategy, review their work, provide feedback, and dismiss them if they don't deliver.
     
  4. Posting social media, forum, and blog comments? Don't spam and don't automate comments. Create hearty relationships with those you follow, your followers, and of course anywhere you post comments and links. Connect with the author or users by providing relevant and specific feedback.
     
  5. Clean up your backlink profile. Routinely sample links by conducting a backlink analysis and review where your traffic is coming from. Are the links coming from high-quality websites? Do they relate to your website? How's the user experience on these links? Anything lackluster? Remove or request removal of those links. (Register with Google Webmaster Tools to better understand your website's health and to be alerted if something is amiss.)
     
  6. Don't buy links, participate in link schemes, and force your links. If you've hired an SEO firm or a backlink service, then make sure they're not purchasing links on your behalf or participating in link schemes. Avoid forcing links by ensuring wherever you post your links, it's relevant and you've provided quality context.
     
  7. Provide a great user experience. Above all, the user should be front and center in all of your efforts. Don't disappointment them with fruitless, experience-spoiling tactics. A better quality experience will lead to more conversions and more exposure.

BONUS!

Prevent an unnatural link profile by creating an effective plan of action in 7 steps:

  1. Understand your audience
  2. Know your end goal
  3. Develop a call-to-action
  4. Plan for implementation
  5. Execute your plan
  6. Revise your results
  7. Revisit your process to innovate

If you are concerned about unnatural links leading to your website, don't panic! Use the above tips to create a great user experience and a healthy link profile directing traffic to your website. What natural linking methods work for you? Have you stumbled into any unnatural linking methods that you'd like to warn fellow Expert Authors about? Let us know in the comments section here - we'd love to hear from you!

Vanessa, Editorial ManagerTo Your Article Writing Success & Passion!
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The relationship with EzineArticles.com has worked out extremely well. As a consequence of publishing articles on EzineArticles.com, I have built a huge body of material that enhances my credibility and search engine optimization. However, and most importantly, I have been able to use EzineArticles.com as a way of helping others.

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NigelAlBrooks.com

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Senin, 11 Maret 2013

[EzineArticles] NEW EzineArticles Wallpapers to Freshen Up Your Background!

NEW EzineArticles Wallpapers to Freshen Up Your Background! EzineArticles.com Logo

Ready to Transform Your Old Wallpaper?

Bring your background back to life with a great new image that will offer inspiration and motivation as a reminder to help you stay on the writing track.

Click on the link below that matches the resolution of your monitor(s) to download the appropriate wallpaper. Then select that file as your new wallpaper and begin enjoying your new EzineArticles background. Let us know which wallpaper is your favorite!

Downloadable Write Something Worth Writing Wallpaper:

Downloadable Make It New Wallpaper:

Downloadable White Light and EzineArticles Mug Wallpaper:

Downloadable Writing Is Waiting Wallpaper:

Downloadable Write With the Right Tools Wallpaper:

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Visit the Wallpapers section of your My.EzineArticles.com account for more great EzineArticles-themed wallpapers.

What's your favorite? Click here to let us know in the comments section!

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I started article writing when I started my newsletter in late 2006. At that time, I had about 25 subscribers - mostly friends and family. Since then I have grown my monthly newsletter to over 14,000 subscribers.

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TheHomeScholar.com

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Jumat, 08 Maret 2013

[EzineArticles] Tools You Need Article Template

Tools You Need Article Template EzineArticles.com Logo

Recommend Your Favorite Tools to Your Readers

Try to count all of the tools you use everyday in your personal and professional lives. It's nearly impossible to think of them all!

From mobile apps, vehicle features, kitchen gadgets, to the toolbox in my workshop, I'd be hard pressed to think of any part of my day that's not accompanied by some sort of tool I use to communicate, monitor, fix, or simply increase my efficiency. And you would too.

As a professional in your niche, you have likely amassed several tools you couldn't do without or have given some great insider recommendations to your customers.

Use these tools as inspiration for your next article template to help your readers effectively achieve a particular task or goal.

The Tools You Need Article Template

Introduction: Open up by describing how the tools you're about to recommend can save your readers time to more effectively achieve their goal(s).

Body: List the tools! For each tool, use the following format:

Tool #1: Name the Tool

  • Benefit: Briefly detail the benefit the tool provides the user.
  • Description: Succinctly explain how the tool works.
  • Tips: Provide insider tips on how to use the tool.
  • Price Range: If applicable, add a price range for added convenience to the reader.

Tool #2, etc.: Continue recommending tools using the same format illustrated under Tool #1. Successful articles commonly provide 3, 5, or 10 tools, but you don't have to stick to those amounts. Provide at least 3 different tools in one article.

Conclusion: Recap how the tools will help the reader.

These days, there's a tool for every task, goal, or problem. Help your readers breakthrough obstacles or achieve their goals faster by recommending the tools you use with this template. Have you written an article based on your favorite tools? Comment here to let us know how it worked for you.

Amplify your exposure as an expert in your niche by building your article portfolio! Download EzineArticles' 52 interactive Article Templates on PDF.

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I really have supported my business with my ezine articles ... This has been a tremendous boost to branding of my name, my website, and my various projects. I am looked upon as an expert on aging, someone that writes about their subject. People get an idea of what you think, as well as what you can give to their organization or on an individual basis. EzineArticles surely has worked for me.

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Rabu, 06 Maret 2013

[EzineArticles] Recipe for Success Article Template

Recipe for Success Article Template EzineArticles.com Logo

Easily Stir Up a Great Article With This Recipe

Even the most successful chefs practice with recipes. Failing occasionally, the chef takes risks by tweaking the recipe based on their own style and taste.

Eventually, the recipe transforms into an entirely new, enticing, and delectable result that makes your mouth water in anticipation.

Having reached perfection, the chef will write the recipe down to more easily replicate it or to publish it in their next recipe collection.

You can use this same concept by sharing your "recipes" with readers in your articles! Readers love recipe-formatted articles because it's a model with which everyone is familiar and it incorporates proven steps. How are they proven? They are backed by your credibility as an Expert Author.

Writing a recipe article is easy! Simply spend a little time thinking about your topic, its key ingredients, and the steps you took to achieve your goal.

The Recipe for Success Article Template

  • Introduction: Leading with your reader's gratifying WIIFM (what's in it for me) factor, describe how this recipe for success will help the reader achieve success.
     
  • Ingredients: List what the reader will need. Your list can be specific (e.g., a calculator, a stopwatch, or 30 minutes) or general (e.g., motivation, inspiration, or attitude).
     
  • Steps: Provide the steps you took to advance or as a precautionary measure to achieve success. Each step should relevantly incorporate your ingredients.
     
  • Conclusion: Once again, call attention to the benefit the reader will gain using this recipe. Succinctly describe how it worked for you, a client, or another source of inspiration.

Want more templates like this one? Download EzineArticles' 52 interactive Article Templates on PDF to increase your article portfolio and exposure!

Have you written a "Recipe for Success" article? Leave a comment here to let us know how it worked for you.

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I recommend EzineArticles.com to anyone who wants to increase their web visibility and build an expert reputation.

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IdeaLady.com

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