Rabu, 28 Agustus 2013

[EzineArticles] Writing Better Articles with a Back-to-School Attitude

Writing Better Articles
With a Back-to-School Attitude
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Apply the basics of education to your article writing practice.

Depending on where you live, the school year has already begun, or will shortly, and another season of formal education begins anew.

Education has evolved over the years to become an arguably effective system of passing knowledge and skills onto others. Article writing is very much like school in that your articles are essentially lessons you're teaching to your readers.

If you approach your writing with the same attitude a good teacher (or student) approaches school, your chances for success will increase dramatically. Here are some lessons we can take from the world of formal education.

6 Back-to-School Basics for Expert Authors

  • Develop a Lesson Plan - Just like in school, you don't want to dive into your article writing without a lesson plan. Develop a plan, called an Editorial Calendar, to map out exactly what you're going to teach your readers and in what order. Then assign each article (lesson) a date. Provided you follow your plan, your readers should approach your Resource Box feeling educated and enlightened.

  • Sit Quietly at Your Desk - Writing high-quality articles is most efficient, and quick, when you're in "The Zone" (as we like to call it). The Zone is that mental state where the words just seem to flow from your keyboard. Getting into The Zone can often be very elusive, but there are some things that will help.

    1. Designate your Writing Spot - This could be a desk, a table, a couch, or whatever gets you into The Zone. Always use this for your writing and your brain will slip into The Zone whenever you sit down there.

    2. Create a Ritual - Always do things the same way as you prepare to write. Maybe it means putting on music and getting yourself a cup of coffee. Whatever it is, embracing it each time you write will help you prepare mentally for the task ahead.

    3. Avoid Distractions - Turn off the phone, email, texting, everything. If you're going to write, be 100% immersed into the process.

  • Master the Basics - In "teaching" your readers, you should always demonstrate best practices. This includes:

    1. Reading - Be certain that you proofread your articles before you submit them! Read and reread them to ensure that you're delivering quality articles.

    2. Writing - It is vitally important that your writing be top notch and free of grammatical and spelling errors. Anything less will severely diminish your credibility as an author and could result in your reader simply clicking away from your article.

    3. Arithmetic - Keep an eye on your word count. EzineArticles Editorial Guidelines aside, it's suggested that you keep your articles between 500 and 700 words. Why? Because this is the optimal length for delivering high-quality information without risking your reader will go elsewhere due to the length.

  • Study in Your Niche - As far as your reader is concerned, you ARE the expert in your field. Act like it by studying everything you can in your niche and applying that knowledge to your articles. And never, ever write about something you don't know. An article with inaccurate information could ruin your credibility instantly.

  • Involve Yourself in Extracurricular Activities - Studying within your niche will only get you so far. Be sure to also spend time outside your field of expertise while, simultaneously, keeping it in the back of your mind. Look for analogies, comparisons, and connections to other areas of interest that could be used as the basis for your next article.

  • Choose Fill-in-the-Blank Over Essay - In essence, articles are just like the essays you wrote in school. Writing essays can be challenging and time consuming. On the other hand, filling in the blanks can be a lot quicker, easier, and often produce higher quality scores ... ahem, results.

    That's why EzineArticles created our Article Templates. These templates not only give you great ideas, they also provide a fill-in-the-blanks PDF that provides the article's style, structure and section topics. By simply filling in the blanks, you can create articles based on your expertise that your audience will love to read. Check out the free article template sample here. If you like it (and we know you will), go here and get the template sets you need to make your articles awesome!

The parallels between school and article writing could go on and on. Stop and think about some of the things you learned during those years and apply them to your article writing practices. You'll undoubtedly find that much of what your teachers shared back then can still be put to good use today.

Questions? Comments? What's your favorite article template? Anything you'd like to see in the future? Click here to share your input - we'd love to hear from you!

Marc, EzineArticles Product Marketing ManagerTo Your Article Writing Success & Passion!
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Senin, 26 Agustus 2013

Self Improvement Newsletter from SelfGrowth.com: How to Recover from Infidelity & Heal Anger

 

SelfGrowth.com

Self Improvement Newsletter

Improve Your Life Today!

 

8/26/13 issue:   How to Recover from Infidelity & Heal Anger

Email for: killdragonhero@gmail.com

* Self Improvement and Personal Growth Weekly Newsletter *
Issue #781, Week of August 26-27, 2013
Publisher: David Riklan - http://www.SelfGrowth.com


In this issue:

-- Quotes of the Week
-- Recommended Resource of the Week
-- Article: The Process of Overcoming Adultery and Infidelity - By Gregory Smith
-- Article: 10 Solutions for Healing Anger Problems - By Telka Arend-Ritter
-- Book Review: Choose Yourself! - By James Altucher
-- Inspirational News Story of the Week
-- How to Subscribe and Unsubscribe from this Newsletter



------------------------------------------------------------
*** Quotes of the Week ***
------------------------------------------------------------

Character is the real foundation of all worthwhile success. - John Hays Hammond, 1855-1936

Take time to deliberate; but when the time for action arrives, stop thinking and go in. - Andrew Jackson, 1767-1845

Nothing endures but change. - Heraclitus, 535 BC-475 BC


------------------------------------------------------------
*** Recommended Resource of the Week ***
------------------------------------------------------------

 


------------------------------------------------------------
*** Article: The Process of Overcoming Adultery and Infidelity - By Gregory Smith ***
------------------------------------------------------------

Coming to terms with adultery or infidelity, understanding how it happened, and taking the necessary steps to recover is not easy -- especially when your emotional pain is fresh, and your wounds are so deep. It hurts ... and it's sickening to think that the person you've loved so much would do this to you. However, there is hope ... because you can fully recover and find happiness again, by going through a time-proven process which will put the pain, and the heartache into your past ... and better position you in the future for a better relationship, one without fear of adultery nor infidelity.

The first step in the recovery process is knowing with certainty that you have, in fact, been the victim of infidelity. That may sound dumb -- but I've worked with hundreds of people who basically have jumped to a conclusion without having anything substantial to prove that they were cheated on. There are actually different forms of proof -- each of which is fairly long and detailed to go through, but briefly the types of proof can be eyewitness, circumstantial, and/or solid proof. Whatever proof you have, it should ideally be convincing and irrefutable. Sometimes affairs are "mental", and not physical -- do those types of affairs really count?

The second step in a recovery from infidelity process involves you (the victim) understanding WHY this infidelity occurred. Infidelity never happens in a vacuum -- there are always multiple reasons for it ... and you really have to go through a process to understand each of the reasons, otherwise you may very well find yourself in a similar situation again in the future. There are CONTRIBUTING FACTORS which could include absence of quality sex, choosing the wrong partner, failure to avoid risky situations and scenarios. There are also PARTNER ISSUES that alone or in concert can produce an infidelity -- such as midlife crisis, a sexual addiction, a sense of entitlement, etc. AND -- there can be yet additional CAUSES OF AFFAIRS ... such as situational affairs, exploratory affairs, and deliberate affairs. Each of these contributing factors, partner issues, and causes of affairs is extremely complicated ... I'm really just introducing the ideas about them to you here.

The third step in an infidelity recover process involves ACCEPTANCE on the part of the victim of ten different "truths" that I've discovered are necessary in order to move yourself forward. Probably the most important such truth to always keep in mind is KNOW THAT BETTER DAYS ARE AHEAD OF YOU. No -- it won't seem like it right now, or even for a while ... but I guarantee you that things are getting better for you each and every day. Better days are ahead of you -- and knowing that with absolute certainty is comforting. Another "truth" that you should always keep in mind is -- YOU CANNOT CHANGE SOMEONE ELSE'S FEELINGS ... and that means no matter how hard you may want your husband or wife or boyfriend or girlfriend to come to their senses, and come back to you, it just cannot happen ... because you are only in charge of yourself. This truth is often hard to keep in mind -- especially if you've been with someone for many, many years ... you think you know that person, and maybe you did ... but everything has changed now, and the sooner you ACCEPT this new reality, the sooner you will be able to move forward with your life. Two of the ten TRUTHS you must accept and recognize have only been introduced here -- there are actually eight more such truths which you should be aware of, too. All of these truths plus much more detail on everything can be found in my book, which you can learn about at the end of this article.

The final step in recovering from infidelity involves taking a number of deliberate ACTIONS which together will result in a best possible outcome for you. Some of these actions are appropriate for married couples who are divorcing, while others apply to both married couples and also to boyfriend/girlfriend couples who have had an infidelity take place. The first of two such actions I will tell you about are extremely important -- HOPE FOR THE BEST, PREPARE FOR THE WORST. This means keep yourself as optimistic as possible, but always anticipate worst-case and plan for it accordingly. You never want to be caught off-guard by your ex ... who has already deeply wronged you once. Remember the old saying, "Fool me once, shame on you ... fool me twice, shame on me."? Well, this ACTION is a reminder to you not to get fooled a second time! No matter what "it" is, always be ready for the unexpected, and have a mental plan in place to deal with it before it happens. I realize what I'm telling you is very broad -- but it is true, and it is so important! The second ACTION to take immediately is related -- FOCUS ON MAKING ONE DECISION AT A TIME. That may sound overly simple, but many people who have been the victim of infidelity simply freeze ... like a deer in the headlights. The best thing you can do is make a list of decisions you need to make, write them down, and start executing them one by one ... maybe one each week, or every two weeks ... so that everything that needs to get done DOES GET DONE.

Happiness is on the horizon -- it is one hundred percent doable and possible ... even though today you might feel otherwise. You can and will love someone again. You can and will enjoy your life, and appreciate who you are with -- but you should ideally first go through the entire recovery process that I take you through in my e-book entitled, "How to Successfully Recover from Having Been Cheated On" ... which you can purchase via my website at http://www.selfgrowth.com/solos/gregorysmith.html. If you go through my entire recommended process, you are far more likely to be able to avoid some of the mistakes, behaviors, and partners that got you into your situation today. Learn from the past, deal with the present, and enhance your future -- that's what my infidelity recovery process is all about.

** To comment on this article or to read comments about this article, go here.


About the Author:

Gregory Smith, the SelfGrowth.com Official Guide to Overcoming Adultery and Infidelity, is the Founder of been-cheated-on.com, and midlifebachelor.com. His new e-book, How to Recover from Having Been Cheated On, is the product of over seven years of research and practical guidance given to individuals who have been victims of infidelity, or cheating in relationships. See http://www.selfgrowth.com/solos/gregorysmith.html for more details - and to move forward with your life today.


 

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*** Article: 10 Solutions for Healing Anger Problems - By Telka Arend-Ritter ***
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"People who fly into a rage always make a bad landing." Will Rogers

Try these 10 solutions whenever anger starts to cause problems in your relationships or your life.

1. Practice mindfulness.
Become a witness to your anger emotions without judgment. Anger need not be harmful. You may identify and experience anger without choosing destructive behavior.

YOU CHOOSE YOUR RESPONSE. Choose dignity. Spend time each day mindful of your decision not to cause harm with your anger. Learn from your success. You can control yourself. Continue to notice your improvements.

Example A: When I arrived home from work and found my apartment in a mess, instead of my usual blaming, shaming and yelling, I decided to take a shower, cool off and then think about why I was feeling so angry.

Example B: Rather then becoming defensive or angry when my partner criticized me, I remembered to breathe and to listen without reacting emotionally. I took the time to calm myself down. Then I was able to address the criticism constructively by problem-solving. I treated my partner as I wish to be treated.

2. Create a safe house.
Establish rules prohibiting emotional, verbal and physical abuse in your home. Refuse to allow harm through words or actions. Discuss the safe house rules with all who frequent your home. Post these rules on your refrigerator as a daily reminder.

"Anger is one letter short of danger" Author Unknown

Compose your own safe house contract. Ask members of your household to help. Include everyone's signature in agreement with the safe house rules.

Example: Only loving hands, kind words and helpful actions are welcomed in this home. No yelling, cussing, name-calling or disrespect allowed. There will be no pushing, slapping, shoving or hitting. We will treat others as we wish to be treated. We will speak only as we wish to be spoken to. This home is a loving, nurturing, safe haven to all who live and visit here.
Signed: Peter, Lois, Meg, Chris, Stewie, & Brian Griffin

3. Stop blaming.
If you were not busy blaming others, what "right action" would you be taking? You may not choose everything that happens to you, but you may choose your response to what happens to you.

Example: I used to blame the traffic when I was late. Once I took responsibility for my time management, I stopped blaming my tardiness on traffic. I decided to problem-solve. Now that I factor in potential traffic delays, I'm rarely late.
 
Helpful steps to avoid the blame game:
* Remember that anger triggers blame.
* Blame creates outward focus.
* Outward focus is the opposite of insight.
* Insight means wisdom.
* If blame is the opposite of wisdom, then blame is not wise. Consider yourself stupid each time you blame others. It's best that you keep your thoughts to yourself when you are angry so the stupid doesn't leak out. (For more information, See "Zip it" rule, Solution #4).

4. Zip it.
"I don't have to attend every argument I'm invited to." Author Unknown

Never speak in anger. An angry tone of voice rarely leads to positive communication. Your anger causes others to respond with fight, flight or freeze. People become defensive, attack back, tune out, clam up, shut down or run. If the message you wish to convey when you are angry is truly brilliant, that message will remain brilliant when you no longer feel angry. Save your dignity by holding your tongue.

5. Remember to breathe.
Increasing the oxygen supply to your brain allows you to regain control of your emotions and make better choices. Breathing also helps you avoid blame and remember to "Zip It." Continued practice of mindful breathing also helps you honor your safe house contract.

6. Prevent blow ups.
Making sure that you are rested, pain free and have stable blood sugar will prevent the irritability caused by health problems.

7. Search for the lessons beneath your anger.
The presence of anger is a clue that you are not feeling peaceful. Something in your life is out of balance. Is there something deeper that you need to address? Poor coping skills? Is it time to take a nap or have a cookie?

Example: "I felt angry when I came home to a messy apartment. Okay, honestly, the messy apartment was just the surface issue. I was really upset because I felt overwhelmed and frustrated about myself. The mess reminded me that I am not who I want to be. I throw tantrums. My life feels out of control. I feel like I'm a mess. My anger let me blame others and distracted me from making the changes I needed to make."

Example: "Most of my anger stemmed from my narcissistic entitlement. I got angry when people didn't respond the way I thought they should. I now realize that people have the right to make their own choices. They also have the right to tell me "no."

8. Avoid alcohol and illegal drug use.
Do not ingest anything that might trigger an "out of control" response. You need healthy brain cells to manage your anger effectively.

Example: A pattern of becoming angry, argumentative or irritable when you are buzzed, drunk, high or hung-over should be discussed with an addiction specialist.

Consider attending one of the free 12-step Alcoholics Anonymous (AA), Narcotics Anonymous (NA), Alanon, or Adult Child of Alcoholics (ACOA) meetings in your community to address a problem with your life or the life of a beloved becoming unmanageable because of drugs or alcohol.

9. Transform anger to insight.
"Holding on to anger is like grasping a hot coal with the intent of throwing it at someone else; you are the one who gets burned." Buddha

Spend time observing your thoughts without reacting with strong emotions. Observe whether or not your thoughts and expectations are aligned with reality. You won't feel so angry, afraid or uptight when you use reality checks.

10. Laugh.
Have fun. A sense of humor is a great anger management tool. Create a list of fun events. Know what makes you laugh. Prioritize time for laughter and fun. Mark your calendar for events you enjoy each season of the year.

Take these simple steps to see how much happier you become when you avoid letting your anger take over.

** To comment on this article or to read comments about this article, go here.


About the Author:

Telka Arend-Ritter M.S.W., A.C.S.W. A graduate of Michigan State University, has practiced individual and group therapy, and facilitated workshops, seminars, and classes for the past 25 years. She is the author and facilitator of Life Solutions Stress Management Series an 11 session, solution-focused, cognitive-behavioral group therapy program designed specifically for the treatment of anger, mood disorders, PTSD, poor self-confidence, passivity, relationship problems, divorce adjustment, parenting concerns, self-defeating behaviors, addictions, and stress. Telka's 11 session program incorporates the use of her self-help workbook, Change Your Thoughts, Heal Your Life. A native of Michigan, Telka married her college sweetheart, a psychologist and now also her business partner.

They have one adult daughter who is also a Spartan.


 

------------------------------------------------------------
*** Book Review: Choose Yourself! - By James Altucher ***
------------------------------------------------------------

The world is changing. Markets have crashed. Jobs have disappeared. Industries have been disrupted and are being remade before our eyes. Everything we aspired to for "security," everything we thought was "safe," no longer is: College. Employment. Retirement. Government. It's all crumbling down. In every part of society, the middlemen are being pushed out of the picture. No longer is someone coming to hire you, to invest in your company, to sign you, to pick you. It's on you to make the most important decision in your life: Choose Yourself.

New tools and economic forces have emerged to make it possible for individuals to create art, make millions of dollars and change the world without "help." More and more opportunities are rising out of the ashes of the broken system to generate real inward success (personal happiness and health) and outward success (fulfilling work and wealth).

This book will teach you to do just that. With dozens of case studies, interviews and examples--including the author, investor and entrepreneur James Altucher's own heartbreaking and inspiring story--Choose Yourself illuminates your personal path to building a bright, new world out of the wreckage of the old.


*****
The list price of this book is $12.99. To purchase it from Amazon.com at a price of $11.14, a 14% discount, go here.



------------------------------------------------------------
*** Inspirational News Story of the Week ***
------------------------------------------------------------

* One Man's Unusual Plan to Raise Awareness for Strays *

A British animal activist is prepared to spend more than one month behind kennel bars in order to raise awareness about shelter dogs.

Go here for the complete news story.

=============================================

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Permission is granted to reproduce or distribute this newsletter only in its entirety and provided copyright is acknowledged.

[EzineArticles] Networking Tips: Stay Connected to the Right Crowd Part I

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Who you surround yourself with is much more important than how many are in your network.

Networking is a necessity in today's ever-changing writing atmosphere and global marketplace. There are many levels of personal and professional connections that can lift you higher. These people motivate you, give you sound advice, and provide that boost to help you to the top.

It's important to know who may be a good influence on your goals and productivity. As you begin to network with fellow Expert Authors in your niche, inspiring mentors, and influential ("angel") clients, think about who you would want by your side when it counts.

Turn to the right people who will help you increase your credibility as an Expert Author by seeking the following 5 personalities to add to your network.

5 People to Add to Your Network

  • The Idealist - You are passionate about your dreams. This passion is a must to enjoy your work and make your dreams come true. The Idealist is someone who will listen to your ideas, share insight, and work with you to help you achieve your goals. Their lack of criticism or negative judgment in the beginning can be a needed relief while you work together on coming up with the best route to take. Brainstorming is the key to innovation, so include The Idealist in your network to positively and productively influence your goals.
     
  • The Mentor - There are so many confident, successful people in business, no matter their field of expertise. It's exciting to meet and talk with these people and to bounce ideas off each other. It's no easy task to find these mentors and coaches to work with on improving your business. The Mentor type in networking should be generally interested in your ideas, and willing to share their wisdom and experience. Find these people to discover more about yourself, tap into your potential, and the direction you should go.
     
  • The Industry Insider - We can always use advice from the experts who seem to have a good handle on industry trends and where your niche is headed. The Industry Insider usually has many predictions and where you should focus your energy. They will have solid information on online strategies and marketing as well as let you in on who you should keep an eye on. Showing interest in their knowledge and advice will help you make a connection with these types of people. They will keep you informed on what you should be using and what is becoming a weak strategy in your niche.
     
  • The Social Media Master - A strong grip on popular social media sites, proper etiquette, and the right amount of promotion is what The Social Media Master is known for. You've surely seen various examples of poor judgment or communication methods in social media such as: over-promotion, poor grammar, stubborn/negative comments, or extreme lack of promotion. The Social Media Master understands the balance, timing, and social aspects of connecting with your audience through social networking. Heed their wisdom and let them show you the right way to promote yourself and your brand, as well as slipping in some good deals and even humor in your social media efforts.
     
  • The IT Guru - Technology is evolving at light speed nowadays; it may seem next to impossible to stay on top of new innovations and devices that are trending. If a business can thrive today with no website, tracking/inventory software or mobile apps ... well that is quite a feat! Having someone close in your network who can keep you updated on the best communication devices, hot new products or software, and apps to improve your business, you will definitely have a leg up on the competition. You don't want your brilliant ideas held back because of a website design flaw or an error that creates a poor user experience for your audience. Befriend an IT Guru to make your networking so much easier.

Surrounding yourself with the right people is crucial to your personal growth and helps you perfect your niche. No matter what field you're in or how good at networking you are, you truly need good friends to assist in this journey. Keep an eye out for Part II next week when we will reveal who you should avoid adding to your networking circle to help you build a strong network devoid of deadweight.

Build Your Expert Author Network on My.EzineArticles.com

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Minggu, 25 Agustus 2013

This Music Gives You Better Lovemaking - Instantly

Hi thomas,

It's being called, "The Easiest Way To Enjoy
Mind-Blowing Bedroom Pleasures.”

Why?

Because it's simply a unique kind of music
that... when played... instantly gives you deeply
intimate, ecstatic lovemaking.

Literally, just pop this music on and making love
with you... for both you and your partner... becomes
incredible (without you doing anything
different).

Enjoy,

David Riklan
Editor - Self Improvement Newsletter
Founder - SelfGrowth.com

P.S. Get ready... because... when you put
on this special "auditory-pheromone-infused"
music... both you and your partner will
experience extreme levels of arousal
. And fast!





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Jumat, 23 Agustus 2013

[EzineArticles] Frustrated by HTML? Use This Basic Guide for Writers

Frustrated by HTML? Use This Basic Guide for Writers EzineArticles.com Logo

Want Greater Control Over the Presentation of Your Articles?

Your audience wants quality content they can easily read. Using bolded headers, lists, and blockquotes can "hook, line, and sinker" your readers' attention on you and your message. However, formatting text in a web browser isn't as easy or as familiar as formatting it in a text-editing program like Microsoft Word or using a WYSIWYG (What You See Is What You Get) text editor.

This is where basic knowledge of coding can give you an edge. HyperText Markup Language (HTML) gives you greater control over the framework and structure of your articles to help you reel in your readers' interest.

HyperText Markup Language (HTML) is used to format information to be displayed in a web browser by adding style to plain text and makes it easier for visitors to read.

Discover how to use HTML to format your quality, original articles with the HTML Basics graphic as your guide! Simply click on the graphic below for a close up of this post online.

Click here for an extended transcription of this graphic. Want to share this image? Simply copy/paste the code from below into your blog or website.

<a href="http://img.ezinearticles.com/blog/html-basics-guide-for-writers.jpg"><img src="http://img.ezinearticles.com/blog/html-basics-guide-for-writers.jpg" title="HTML Basics Guide"></a>

Should You Learn More Code?

Did you know that kids are learning HTML like this as early as 8 years old? Imagine the intricate web design and logic they will be able to achieve at 18!

In her article, Why Everyone Should Learn to Code: An Event Recap, Madeline McSherry of Slate magazine stated, "Coding is the hottest skill on the job market, the modern-day language of creativity, and a powerful force in the economy." If you feel a bit behind the HTML-learning curve, there are dozens of resources available to add coding to your list of skills. These newly acquired skills will not only aid you in writing better articles, but it will help you improve your website to enhance the user experience as well as prevent you from becoming obsolete in your niche.

If you're starting out in HTML, we'd recommend finding resources like the L2Code HTML app, which provides an intuitive and effective way to easily learn basic HTML coding skills right on your iPhone or iPad.

What coding resources do you use and recommend? Visit this post online to let us know - we'd love to hear from you!

Penny, Managing EditorTo Your Article Writing Success & Passion!
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Warning: 93.7% of People Self-Sabotage

Dear thomas,

93% of people surveyed indicated that they self-sabotage in more than one area of their life. Poor
money management, bad eating habits, and negative behaviors were amongst the highest areas.

Do you self-sabotage in your life? 

Click Here to go to the page

Most people self-sabotage their success, their relationships, and the most obvious, their diet.
The worst part is that they don't even know they are doing it.

You ever wonder why you gain weight after you lose it? Why you spend all your money? Why you
keep eating all those deserts when you know you shouldn't?

It's self-sabotaging 101. We all do it at times.

But there is a way to stop self-sabotaging. Click the link below and find out how:

Click Here to go to the page

Hope you enjoy!

David Riklan
Editor - Self Improvement Newsletter
Founder - SelfGrowth.com

P.S. Ivan said he was only going to offer the bonuses for a limited time so if I were you I would
download them immediately before he takes them down. Click the link below now.

Click Here to go to the page




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Rabu, 21 Agustus 2013

[EzineArticles] Content Marketing and Article Writing for Small Businesses

Content Marketing and Article Writing for Small Businesses EzineArticles.com Logo

Make Your Small Business Thrive With Quality Content

Articles, reviews, blog posts, social media posts, videos, infographics, images, photos, podcasts, and more - you consume hundreds of content pieces every month. Whether you're intentionally looking for information to help you decide on a purchase or "just browsing," all of this content influences your decisions in your personal life and business endeavors.

It also influences your current and prospective customers' or clients' decisions.

As a small business owner (ranging from only a handful of employees to 500), you can use content marketing to build sustainable exposure for you and your business. Not only does content marketing typically cost less than traditional marketing methods (like TV advertising and radio ads), it has been reported to generate over twice the amount of leads as traditional marketing methods.*

Small, big, non-profit, and even work-at-home, there's no doubt that an online presence is a must for any business to survive. Why settle for "survive" when you can thrive with content marketing?

Ready to get started?

Set it Up

Who's your audience? Planning is critical to your success and it will save you loads of time. The first step: Audience targeting. [Learn more]

Is your website ready? In addition to the goods and services you provide, ensure your website provides a quality user experience through great navigation, original content, easy-to-find contact information, search functionality, reviews , testimonials, and even a content-rich blog. [Learn more]

Are you connected on social media? Consumers are interacting with brands on a more intimate level than ever before through their social media presence. Not only can you use social media to build exposure for your brand and promote your goods or services, you can also use it to deepen your audience's engagement through shared interests, conversations, and more. [Learn more]

Create It

What content should you create? Besides producing elaborate videos or creating time-consuming infographics, there's one method that has worked for hundreds of thousands EzineArticles Expert Authors: write quality, original articles.

Not only will article writing give you a better return on the time you invested, it's a form of media that all devices can readily view (e.g., no audio or video plugins necessary). Anyone with a good grasp of the English language and a fistful of original insight can write articles. It's usually what to write and how to begin that's the issue!

Be effective, specific, relevant, and compelling, but above all be original. Use these steps as a guide:

  1. Ask yourself prewriting questions like who's your audience, what do they need or want, and why. [Learn more]
  2. Break down your writing process into strategic steps to create quality, original content. [Learn more]
  3. Use article templates to build your article portfolio and explore engaging topics. [Learn more]
  4. Amplify your brand signal by promoting your content across your platform. [Learn more]
  5. Monitor your articles' traffic and activity as well as traffic search terms used to find your articles.
  6. Test approaches and strategies to narrow down what works for you!

Be Wary

Finally, please be skeptical of any marketing tactics or content writing tools that offer overnight success. Short of winning the lottery, nothing can commit to that kind of guarantee. Content marketing and article writing is a long-term strategy that will help you build a solid foundation over time.

Do you have any advice for small businesses starting out in content marketing or article writing? Have other questions or comments? Let us know - we'd love to hear from you!

Get The Spread the Word Article Template Package

Blaze the trail by becoming a small business leader in your local community as well as online! Get The Spread the Word Article Template Package for 15 original templates to share your insights and experience. Click here to view the package details and find out more information!

* "A Guide to Marketing Genius: Content Marketing," Demand Metric: http://www.DemandMetric.com/content/content-marketing-infographic

Vanessa, Editorial ManagerTo Your Article Writing Success & Passion!
Vanessa
Vanessa, Editorial Manager
http://Blog.EzineArticles.com/
http://EzineArticles.com/



PS: Don't forget that we're now giving away 10 exclusive article templates with every Premium Membership subscription. Sign up today at http://EzineArticles.com/Premium/ and use the code: NEW10PREM

EzineArticles Member Endorsement
Lee Binz "I have grown my monthly newsletter to over 14,000 subscribers."

I started article writing when I started my newsletter in late 2006. At that time, I had about 25 subscribers - mostly friends and family. Since then I have grown my monthly newsletter to over 14,000 subscribers.

Lee Binz
TheHomeScholar.com

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