|  Make Your Small Business Thrive With Quality Content
Articles, reviews, blog posts, social media posts, videos, infographics, images, photos, podcasts, and more - you consume hundreds of content pieces every month. Whether you're intentionally looking for information to help you decide on a purchase or "just browsing," all of this content influences your decisions in your personal life and business endeavors. It also influences your current and prospective customers' or clients' decisions. As a small business owner (ranging from only a handful of employees to 500), you can use content marketing to build sustainable exposure for you and your business. Not only does content marketing typically cost less than traditional marketing methods (like TV advertising and radio ads), it has been reported to generate over twice the amount of leads as traditional marketing methods.* Small, big, non-profit, and even work-at-home, there's no doubt that an online presence is a must for any business to survive. Why settle for "survive" when you can thrive with content marketing? Ready to get started? Set it Up Who's your audience? Planning is critical to your success and it will save you loads of time. The first step: Audience targeting. [Learn more] Is your website ready? In addition to the goods and services you provide, ensure your website provides a quality user experience through great navigation, original content, easy-to-find contact information, search functionality, reviews , testimonials, and even a content-rich blog. [Learn more] Are you connected on social media? Consumers are interacting with brands on a more intimate level than ever before through their social media presence. Not only can you use social media to build exposure for your brand and promote your goods or services, you can also use it to deepen your audience's engagement through shared interests, conversations, and more. [Learn more] Create It What content should you create? Besides producing elaborate videos or creating time-consuming infographics, there's one method that has worked for hundreds of thousands EzineArticles Expert Authors: write quality, original articles. Not only will article writing give you a better return on the time you invested, it's a form of media that all devices can readily view (e.g., no audio or video plugins necessary). Anyone with a good grasp of the English language and a fistful of original insight can write articles. It's usually what to write and how to begin that's the issue! Be effective, specific, relevant, and compelling, but above all be original. Use these steps as a guide: - Ask yourself prewriting questions like who's your audience, what do they need or want, and why. [Learn more]
- Break down your writing process into strategic steps to create quality, original content. [Learn more]
- Use article templates to build your article portfolio and explore engaging topics. [Learn more]
- Amplify your brand signal by promoting your content across your platform. [Learn more]
- Monitor your articles' traffic and activity as well as traffic search terms used to find your articles.
- Test approaches and strategies to narrow down what works for you!
Be Wary Finally, please be skeptical of any marketing tactics or content writing tools that offer overnight success. Short of winning the lottery, nothing can commit to that kind of guarantee. Content marketing and article writing is a long-term strategy that will help you build a solid foundation over time. Do you have any advice for small businesses starting out in content marketing or article writing? Have other questions or comments? Let us know - we'd love to hear from you! Get The Spread the Word Article Template Package Blaze the trail by becoming a small business leader in your local community as well as online! Get The Spread the Word Article Template Package for 15 original templates to share your insights and experience. Click here to view the package details and find out more information! * "A Guide to Marketing Genius: Content Marketing," Demand Metric: http://www.DemandMetric.com/content/content-marketing-infographic | 
To Your Article Writing Success & Passion!
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