|  Want to Gain Your Reader's Trust and Increase Your Credibility?
Let's say you're piloting a small airplane to a vacation hotspot. Your passengers expect you to land the plane safely and without incident. In your articles, readers have the same expectations when they click on your links. Meet their expectations to gain their trust, increase your conversion rate, and build your credibility by ensuring their landing and stay on your website or blog is outstanding. 10 Traits of Quality Landing Pages (and Websites Too!) - Relevance: The most stellar quality is the relevance a landing page has to the article or page from which the user arrived. This is also critical when search engines are taken into consideration. Like you, search engines must ensure a good user experience by providing search results relevant to the user's search query. Hence, your content is indexed by relevance and potentially booted when irrelevant.
- Navigation: Ease of use and intuitive navigation are paramount. Skip frustrating methods like exit pop-ups or other methods that either prevent or delay the user from leaving your website. Let fresh content be your main attraction to keep visitors on site and encourage their return.
- Transparency: Create an "About Us" page. Illustrate the who, what, where, when, and why of your business or service and include pictures of the key members of your business. Be transparent and include background information on your company to build trust.
- FAQ: Develop a FAQ (Frequently Asked Questions) page to anticipate questions about any products, services, etc. you provide. This will help leverage your credibility and you will become a point of reference for your audience.
- Blog: Establish a blog to increase your exposure, as well as give your visitors insight into the personality of you or your business. Putting a face and tone to your name is a great way to establish a relationship with your visitors.
- Opt-In: Give visitors a reason to return and stay in touch with you and your business or service with a stationary opt-in to build a list of subscribers for newsletters or alerts to new posts, ebooks, specials, etc.
- Shop: If you have products for sale on your site:
- Safety: Ensure a safe payment method. Anytime credit card information is requested, consumers are naturally suspicious. Try trusted brands, such as PayPal.
- Security: Obtain rights to include security seals from reputable online consumer protection programs such as the Better Business Bureau, Chamber of Commerce, and/or SSL certificate providers to ensure further protection.
- Service: Include a customer service contact form or contact link to ensure visitors can ask questions or provide comments/concerns.
- Quality: Include high-quality images of your products; take it a step further with close-ups and size comparisons if appropriate.
- Transparent: Clearly document your Return and Refund Policy.
- Feedback: Provide a page where visitors can post feedback and reviews. Reviews and feedback will ultimately further your credibility and increase audience participation.
- Content: Related to 1 and 5, providing unique and relevant content is key to building a loyal audience (and loyal customers), as well as improving your ranking with search engines. Be consistent and informative by providing fresh content on a regular basis.
- Overall: Consider the overall aesthetics. Compare your website to websites you've visited - both credible and dubious. Does your site look credible? Does it work properly? If not, establish an overall well-designed, user-friendly, and trustworthy website. Trust is everything!
Visitors expect an easily navigable, rich, relevant, quality link. Help make their landing safe by using these 10 outstanding qualities to great landing pages and websites. Share your comments or questions by visiting this post online! |
To Your Article Writing Success & Passion!
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