Senin, 15 Agustus 2011

[EzineArticles] Formal vs. Informal Writing: Who's the Audience?

Formal vs. Informal Writing:
Who's the Audience?
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Before you start writing an article, one of the first things you need to ask yourself is "Who's my audience?"

Pinning down your target audience is a crucially-important step in your effort to communicate clearly.

Miss the mark by not taking a topic seriously enough and you run the risk of alienating that core audience. On the other hand, take too formal of an approach to a lighthearted topic and you'll appear rigid and unemotional.

So, you really have to know exactly what group of people you're writing the article for to ensure you communicate in the best possible way. Watch this video to discover the differences between formal and informal writing to help you gear your writing in the right direction.

Downloadable Versions:
WMV Format     MOV Format     MV4 Format     MP3 Format

Formal Writing

  • Tends to be complex and thorough
  • Takes on more serious topics in a very direct way
  • Uses longer sentences and each of the main points are introduced, elaborated on and concluded
  • Uses full words, not contractions or abbreviations
  • States the main points objectively and confidently and also offers a full support of arguments
  • Not a personal writing style, there are very few emotions included

Informal Writing

  • Tends to be more conversational
  • Uses figures of speech and slang
  • Keeps it short with contractions and abbreviations
  • Conveys a more personal, emotional tone
  • Speaks directly to the audience by using words like "you" and "your"
  • Uses shorter sentences

Think about your audience and the topic of your article. Adopt a formal style when you're taking on a more serious, objective topic. And write informally when you're comfortable and familiar with your readers.

In the end, you have to make the decision of which style of writing is best for your articles.

It's in your hands now, so go write and submit a brand new set of quality, original formal or informal articles. Then, revisit this post online to share your experiences.

Penny, Managing EditorTo Your Article Writing Success & Passion!
Penny
Penny, Managing Editor
http://Blog.EzineArticles.com/
http://EzineArticles.com/



PS: Never miss another EzineArticles video update! All you have to do is simply head on over to our YouTube channel and subscribe to receive updates when our new videos come out. You can also find a full archive of our previously-released videos there too.

EzineArticles Member Endorsement
Alan Boyer "My website traffic continues to grow almost exponentially month to month."

My website traffic continues to grow almost exponentially month to month, and my links are at about 7,000+. And the best of all - I am showing up on page one of most of the search engines now for many of my key search words.

Even when I slow down with my writing the links just continue to grow, mainly because people are still reading the older articles even when I'm not writing new ones.

Alan Boyer
leaders-perspective.com

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Minggu, 14 Agustus 2011

Thomas, Empower Your Articles

Dear Thomas,

This is your fourth article marketing tip from
ArticlesBase.com. During the next couple of
weeks we will be sending you tips that will boost
your article marketing performance.


TIP #4 - The Art of Writing an Article Summary

After you have "lured" the reader with an appealing
title, the summary is the second convincing stage:
This is your proof of fire to make your readers stay
and read your article until the end.

An article summary is a quick snapshot of the article,
showing the reader what to expect. It does not have
to summarize the whole article but it certainly needs
to have the most important points in terms of
benefits for the reader. It must be convincing.

The article summary is displayed mainly on the
hundreds of websites displaying ArticlesBase.com
RSS feeds. The article title and summary will bring
your reader and your article together.
 
In order to edit article summary, enter your account
at www.articlesbase.com with your e-mail and
password, go to View/Edit Articles, choose
the article you wish to edit and click on
"edit" in the corresponding line. On the next
screen you will be able to edit your article
summary. Please note that if you make any changes
to your article, it will need to be approved by our
editorial team once again.

We hope you have found this tip useful and
we'll be delighted to hear your feedback and
suggestions at support@articlesbase.com.

For latest updates and tips, check out our blog,
Twitter stream, and Facebook fan page.


To your Success,

Brett Marks
The ArticlesBase.com Team




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[EzineArticles Training] Create Your Content and Beat Writers Block: Top 7 Tips

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Training Series
An Introduction to Article Writing & Marketing
Create Your Content and Beat Writers Block: Top 7 Tips

Hello Training Series Member,

Here is the next edition of the EzineArticles.com Training Series: An Introduction to Article Writing and Marketing.

Here are some helpful tips to help you source content for new articles:
  1. Old Ezine Articles: This includes your archives for articles that you have sent your ezine from the past 10+ years. If you've created multiple articles for each email newsletter issue, we recommend that you break your old ezine articles into single article chunks rather than multi-topic articles. If you have large ezine articles from your email newsletter archive, consider breaking them down into 400-750 word chunks rather than 1,000-3,000 word articles.

  2. Old Original Forum Posts: If you've been on the Internet for some time, there is a good chance you belong to a few forums that you might call yourself a "resident expert" on. All of your old forum posts that are greater than 400 words in length will make great new articles that you can put into distribution to create more traffic and sales for your business, and enhance your credibility.

  3. Old Blog Posts: The whole point of blogging, besides posting frequently, is that you can easily syndicate your blog for others to read via the RSS reader of their choice. Because of the syndication orientation of blogging, your blog posts that read greater than 400 words make great articles that you can slap on a longer title, add a resource box that pitches your blog website and put a fast 250+ articles into immediate distribution.

  4. Out of Date Books: Are you the author of a book no longer in print? If you own the copyrights to it, this is an excellent place to create hundreds of quality articles with just a short period of editing.

  5. Current e-Books: Take 10%-20% of your hottest selling e-Books and flip into articles designed to entice your reader into wanting the complete e-Book. You still need to deliver real content value here and not get skimpy or tease them with "what they could learn if they bought your e-Book." Keep the articles short, with bulleted or small numbered lists.

  6. Top 10 or Top 7 Articles: Everyone likes content they can read very fast. Why not create top 10 lists (or any number of "Top" things) related to your niche area of expertise. To begin, just create a headline such as "Top 7 Leaders Strategies For Newbie Managers" and then number the list from 1-7. Come up with a sub-headline for each tip and then do (1) paragraph describing the tip. You'll find these are easy to produce and crank out 5-10 of them per day.

  7. Keyword Research: Google Suggest or any keyword research tool can discover topics that people are currently searching for that are related to your expertise. Use this as a springboard to launch another 25 articles that are 400-750 words, each related to answering or providing short tips on how to solve or get more out of the keywords they searched for.

    Example: "Yoga" when entered into Google Suggest tells me that I should write articles about "Yoga Journals or Journaling" and about proper form or different types of "Yoga Poses."
The next edition of the EzineArticles Training Series: An Introduction to Article Writing and Marketing will answer the question: "What Are Article Publishers Looking For"?

Ready to submit your next set of quality original articles?
http://Members.EzineArticles.com/?goto=submit

To Your Article Writing & Marketing Success!
The EzineArticles Team
http://EzineArticles.com/


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Jumat, 12 Agustus 2011

[EzineArticles] Creating Juicy Article Content

Creating Juicy Article Content EzineArticles.com Logo

What makes content juicy?

Just like the appetite we hold for the most succulent food, we also have a craving for succulent article content.

Of course, we all have slightly different tastes, but articles that hit "the spot" with ripe, juicy content usually have several things in common that hit the taste buds of the target audience you're reaching out to.

Recognizing juicy content is a whole lot easier than writing it. To get you on your way to writing juicy content 100% of the time, here are some ways we recognize juicy content and then some tips on how to make it happen in your own articles.

Content is juicy when ...

  • It gives the feeling you're writing a top secret diary entry - In other words, you're giving stuff that you don't share with just any person. It's special information. It's also not dry or indigestible.
     
  • You know you could be charging top dollar based on the quality of the information - At the market, the "Free, Take One" sign is rarely propped up next to the juiciest watermelons or oranges. Instead, they might put the sign up by their overripe produce. Surprise people with the quality of the article content you provide for free. They'll appreciate it and be way more likely to come back for more - whether it's free or not.
     
  • There isn't anything out there like it on the web - The special angle you take into your writing will strongly dictate how unique it ends up. Yes, being a better-than-average writer helps, but you can also repeatedly generate juicy content if you're the first/best writer in your niche to ______________________. (e.g. compare your niche to everyday life, write articles that elicit a strong emotional response, etc.) You make it one-of-a-kind by injecting yourself into the writing.
     
  • It modifies or shifts your worldview - There's a difference between providing interesting information and completely changing the way someone else approaches a topic. The article has to be insightful AND address possible counterarguments successfully.
     
  • It's evident you "get" who the audience is and the position they're in - Knowing your audience is a big deal. Without a strong connection to the audience, you hardly stand a chance to present them with the juicy stuff they are looking for and present it in the way they are most likely to receive it.

Now, an article doesn't have to have all of these things to be juicy. It's rare that an article will meet all of these points, but think about what each means and how to get your writing to that point. Then get back to writing and submitting your next article for more traffic back to your website or blog.

Penny, Managing EditorTo Your Article Writing Success & Passion!
Penny
Penny, Managing Editor
http://Blog.EzineArticles.com/
http://EzineArticles.com/



PS: What do you think makes article content juicy? Was it left off this list? Head on over to this post online and add your thoughts in the comments section.

EzineArticles Member Endorsement
Sharon Hurley Hall "EzineArticles is the best site I've come across"

EzineArticles was instrumental in getting my site listed on Google. Within a week of posting my first article, I could find my site and my content has been reprinted on several sites. Article marketing works really well and EzineArticles is the best site I've come across. Whenever I have a new product to promote, I change the links in my bio and watch the traffic grow. I've even reviewed the site on my blog. Thank you, EzineArticles.

Sharon Hurley Hall
sharonhh.com

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Rabu, 10 Agustus 2011

Thomas, Quick Article Marketing Tip!

Dear Thomas,

This is your third article marketing tip from
ArticlesBase.com.

Now that we have covered how to write an
appealing title and how to select the most
appropriate category for your articles, we are
ready to learn about a vital part of article
optimization: Keyword selection.

TIP #3 - Choosing Power Keywords

It is highly recommended you add relevant keywords
to each article.

Keywords are transformed in tags, and the
Tags are indexed by Google as well as the
article title and content. So if up to now an article
could be found on Google by its title/content,
now it can also be found by the tag.
Therefore, it is highly recommended you add
as many relevant keywords as possible for
each article.
 
In order to edit an article's keywords, log in to
your account at www.articlesbase.com with
your e-mail and password, go to View/Edit
Articles, choose the article you wish to edit
and click on "edit" in the corresponding line.
On the next screen you will be able to add/edit
your keywords. Please note that if you make
any changes to your article, it will need to be 
approved by our editorial team.

Mini Tip:
Remember to separate keywords using commas (,).



We hope you have found this tip useful and
we'll be delighted to hear your feedback and
suggestions at support@articlesbase.com.

For latest updates and tips, check out our blog,
Twitter stream, and Facebook fan page.



All the best,

Brett Marks
The ArticlesBase.com Team
 
 
.
 
 
 
.
 
 
 
.

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[EzineArticles Training] WYSIWYG Article Submission Editor Tips

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Training Series
An Introduction to Article Writing & Marketing
WYSIWYG Article Submission Editor Tips

Hello Training Series Member,

Here is the next edition of the EzineArticles.com Training Series: An Introduction to Article Writing and Marketing.

Generally, most people will write their article outside of EzineArticles.com and then copy and paste the article content into the submission interface.

The EzineArticles.com What You See is What You Get (WYSIWYG) Editor can assist you in your article production.

Article Content Creation in MS Word:

Tip: If you primarily create your article content in MS Word, turn the editor on and click the "Paste from Word" symbol on the tool bar. Please remember to disable MS Word Smart-tags before you copy and paste as they are not compatible with the WYSIWYG editor. Now you can use the tool bar to add font attributes and more.

Article Content Creation in a True Text Editor:

Tip: If you primarily create your article content in a true text editor, such as Edit Plus, Ultra Edit, Notetab or Notepad, turn the editor on and click the "Paste as Plain Text" symbol on the tool bar. Now, you can simply cut and paste your article content and use the editor tools to add font attributes and more.

Some authors prefer to use the EzineArticles.com "Submit an Article" submission interface and type in their article content:

WYSIWYG Editor On:

Tip: By turning on the WYSIWYG Editor, your article content will be displayed exactly how you typed it. You can use the tool bar to create font attributes, bulleted or numbered lists, spell-check and more.

WYSIWYG Editor Off:

Tip: By turning off the WYSIWYG Editor, you will need to use only the allowable HTML tags to type in your content. You can see how your article will be displayed, by using the "Preview Article" feature near the bottom of the submission interface page.


Here are some tips to help you get your article approved more quickly:
  1. Do not send in HTML image tags, JavaScript or Tables in the body of your article and please make sure the allowed HTML tags are formatted correctly.

  2. Your word count is displayed and your article submission is auto-saved as a draft every 2 minutes.

The next edition of the EzineArticles Training Series: An Introduction to Article Writing and Marketing will give the top tips for beating writer's block.

Ready to submit your next set of quality original articles?
http://Members.EzineArticles.com/?goto=submit

To Your Article Writing & Marketing Success!
The EzineArticles Team
http://EzineArticles.com/


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Selasa, 09 Agustus 2011

[EzineArticles] Save Time and Build Traffic with The EzineArticles Formula

Save Time and Build Traffic with
The EzineArticles Formula
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The EzineArticles Formula is Now Available with a Great Deal of Added Flexibility - Each Module is Available Separately.

The EzineArticles Formula covers a ton of valuable information across a wide range of topics... but what if you only need a portion of the training offered in this comprehensive A-Z article writing and marketing course? Now you have the flexibility to customize your own curriculum! Pick and choose only those modules that make sense for you, or select one of our packages that combine related modules to provide extra training in a specific area of your choice.

You can also purchase the modules one by one and spread your payments over time for added financial flexibility.

These modules will accelerate your learning curve and save you tons of time. You can use that time to concentrate on other facets of growing your core business. With these modules, you'll have EzineArticles right there with you as you ramp up your efforts.

What Can The EzineArticles Formula Do For You?

  • Give you a step-by-step road map to success with your article writing and marketing efforts.
  • Give you successful strategies that allow you to discover how to drive a slew of traffic to your website or blog.
  • Give you techniques to become a better writer and create articles your readers will look forward to reading.
  • Give you search engine optimization (SEO) techniques to better position your articles to make sure they receive a high number of views.
  • Give you tips and secrets based on terabytes of data that only the experts at EzineArticles could share.

Here's a list of the 10 different modules you can purchase and what's included with each module:

  • Module 1: An Introduction to Article Writing and Marketing
    10 Informative Videos, Workbook Exercises (PDF), Checklist (PDF) - $39.97
     
  • Module 2: Building Credibility With Your Expert Author Bio
    3 Informative Videos, Workbook Exercises (PDF), Checklist (PDF) - $29.97
     
  • Module 3: Generating Quick Article Ideas to Attract Your Ideal Customers
    5 Informative Videos, Workbook Exercises (PDF), Checklist (PDF) - $39.97
     
  • Module 4: Creating Article Titles to Maximize Your Traffic Results
    3 Informative Videos, Workbook Exercises (PDF), Checklist (PDF) - $29.97
     
  • Module 5: Build Your Article Body with These Basics
    4 Informative Videos, Workbook Exercises (PDF), Checklist (PDF) - $29.97
     
  • Module 6: Search Engine Optimization for Article Marketers
    2 Informative Videos, Workbook Exercises (PDF), Checklist (PDF) - $29.97
     
  • Module 7: Proven Ways to Increase My Resource Box Click-Through Rate
    4 Informative Videos, Workbook Exercises (PDF), Checklist (PDF) - $29.97
     
  • Module 8: How to Maximize the Distribution of Your Articles
    6 Informative Videos, Workbook Exercises (PDF), Checklist (PDF) - $39.97
     
  • Module 9: Time-Saving Techniques to Build Exposure with Social Media
    5 Informative Videos, Workbook Exercises (PDF), Checklist (PDF) - $29.97
     
  • Module 10: Pain-Free Article Writing Rituals
    7 Informative Videos, Workbook Exercises (PDF), Checklist (PDF) - $39.97
     

All of the modules are loaded with information to help turbo-charge your article writing efforts and are built to help you get up to speed quickly. We've also put together 10 packages for you based on your level of experience with article marketing. These power packs will allow you to gain laser-targeted expertise within a specific area of article writing and marketing. Click on The EzineArticles Formula logo to the right to check them out.

The EzineArticles Formula is backed with our 100% satisfaction guarantee, so you have nothing to lose! If you're serious about utilizing article writing as a primary source of delivering traffic to your website, The EzineArticles Formula will hand-deliver you a recipe for success.

Go here to make your investment today:
http://Shop.EzineArticles.com/EzineArticlesFormula/modules/

Rob, Director of Online EducationTo Your Article Writing Success & Passion!
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Rob, Director of Online Education
http://EzineArticlesFormula.com/
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EzineArticles Formula Member Endorsement
Madhan Kumar "This course is so simple and easy to follow"

"EzineArticles Team, I don't know how to express my gratitude to you for providing this course. This course is so simple and easy to follow, and makes me realize how much I overlooked things."

Madhan Kumar
clearyourclutters.com

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